Define and Use a Strategy Map in Project Mangement

A well-defined, thorough strategy map is an important practice in effective use of the balanced scorecard in project management. The strategy map serves three purposes: clarify objectives, discover relationships, and establish hierarchies.

In project management, the fundamental objectives are obvious: complete the project on time and within budget. However, there are many hidden objectives that could be inadvertently ignored without an effective strategy map. Related project management areas such as customer satisfaction with the level of communications or identification of methodology improvements that can add value. By including these objectives in the strategy map, project managers can create a more comprehensive project plan.

Another purpose of the strategy map is to discover relationships between strategic goals. When the project manager is aware of the specific correlations between seemly divergent areas, such as employee satisfaction and on-schedule project completion, steps can be taken to ensure that resources are effectively managed.

Finally, the establishment of objective hierarchies is done during strategy mapping. By determining which goals depend heavily on the completion of lesser objectives, a program can be put in place to ensure lesser goals are met first.