Using Balanced Scorecard for Better Performance Management

A balanced scorecard is one of the most effective tools for enhancing a business’ performance and achieving better performance management. There are some steps that need to be followed for using the balanced scorecard effectively.

The success of any business is dependent upon its ability to effectively organize and manage its operations. Project management and business performance management are essential, especially in the current economic scenario. The balanced scorecard is an effective performance management tool that is used by managers to ensure that the projects assigned to his staff are completed on time. Balanced scorecard is the most commonly used of all strategic management tools and its effectiveness is widely renowned. Here are some steps for improving business performance by using balanced scorecard.


An in-depth analysis of your business is required before you can move on to using a balanced scorecard. The analysis will help you define how you are going to achieve customer satisfaction. Customers are the lifeblood of any business, so working towards their needs is of paramount importance. At this stage, you have to determine your aims and goals that you are heading for.


Once you know your aims and goals, you can start working on a winning strategy. The strategy has to be result-oriented and should include the aims, goals and vision of the business. By concentrating on the organization’s mission, you will be able to develop a strategy that will get you what you are looking for.


You have to lend some focus to the strategies you have devised. By targeting specific areas, you will be able to gear the strategies towards achieving results. Typically, you can emphasize the areas that affect the customers the most, such as satisfaction and involvement. Also, you need to groom your internal operations so that customers don’t have to wait too long for your products.

Strategy Map

To make use of a balanced scorecard, you have to design a strategy map. The strategy map is a simple diagram which lists all your objectives and how they are interrelated. You can define the strategies you will use to reach those objectives.

Performance Measures

To keep a check and balance on the results of your efforts, you have to decide on relevant performance measures. Performance measures are extremely important as they will define whether or not you are on the right track.


A number of initiatives have to be implemented so that a maximum number of consumers can be reached to obtain feedback and opinions regarding your business. This is necessary to know if you have been able to achieve customer satisfaction.

These are the steps you need to follow to use a balanced scorecard for enhancing your business’ performance.